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21/11/2014 - www.samsung.com
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97 ! & ` D 03.1.22 2:1 AM Ø ` 1
ANNUAL
REPORT
1997
Challenge
the
Limits.
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97 ! & ` D 03.1.22 2:2 AM Ø ` 2
1
6
14
The Economic Challenge
The Competitive Challenge
The Consumer Challenge
At Samsung, our strategy of being
consumer-focused, rather than attuned
to producers, helped to mitigate the
effects of the sudden downturn. This in
no way minimizes the depth of the crisis,
both for Samsung and the increasingly
interdependent global economy. We
have responded...