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CHANNEL
CHIEF VIEW
We want partners to grow and lead with Logitech. Our solutions lend themselves to mass distribution. These are simple, elegant, thoughtful and scalable. Logitech's new partner program has harmonized its video conferencing,
personal workspace and deal registration program to better cater to business-to-business sales needs.
Crystal Ferreira
Jason Yelton
Jennifer Lynch
Global Head of B2B
Channel & Alliances
Head of Global Programs
& Enablement
Head of Distribution, NAM
Acting Head of Alliances,
Channels & NSPs
Logitech Focuses
On Partner Connection
Q. With the ever-evolving marketplace, how is Logitech maintaining a channel-led mindset in 2024?
A. Crystal: Last year, we were at a transformational point where companies and
partners were redefining what work looks like. This year, that hybrid reality has evolved into the need to embrace flexible work and put agile workplace strategies into practice. Our team has focused on improving the partner mindset by building global consistency across our partner program and adding new deal incentives. The Partner
Connect Program better prepares partners to embrace market opportunities and serve our mutual customers. In tandem, we also reformed Logitech's Partner Portal, offering a new and improved user experience. Our partners will be well-equipped to increase revenue and grow their business with these streamlined resources and new incentives.
Q. Logitech re-launched their Global Partner Connect Program in 2023, with a focus on services. How do services support the channel ecosystem?
A. Jason: Logitech Select is a premium service plan for Logitech room solutions that
