2. Organizational Profile
2.7 Markets Served
Sales and Distribution
Logitech sells its peripherals through many distribution channels, including distributors,
OEMs and regional and national retail chains, including online retailers. We support these retail channels with third-party distribution centers located in North America, Europe and
Asia Pacific.
In retail channels, Logitech's direct sales force sells to distributors and large retailers. These distributors in North America include Ingram Micro, Tech Data Corporation, D&H
Distributing, and Synnex Corporation. In Europe, pan-European distributors include Ingram
Micro, Tech Data, and Gem Distribution. We also sell to many regional distributors such as
Actebis GmbH in Germany and Copaco Dc B.V. in the Netherlands. In Asia, major distributors include Beijing Digital China Limited in China, Daiwabo in Japan, and the panAsian distributor, Ingram Micro. Our distributor customers typically resell products to retailers, value-added resellers, systems integrators and other distributors with whom
Logitech does not have a direct relationship.
Logitech's products can be purchased in most major retail chains, where we typically have access to significant shelf space. These chains in the U.S. include Best Buy, Wal-Mart,
Staples, Target, and Office Depot. In Europe, chains include Metro Group (MediaMarkt and
Saturn), Carrefour Group, Kesa Electricals, Fnac, and Dixons Stores Group PLC, and in
Asia Pacific, Australia's Dick Smith Electronics Limited. Logitech products can also be purchased at the top online e-tailers, which include Amazon.com, TigerDirect.com, Buy.com,
CDW, Insight Enterprises, Inc. and others.
Logitech's OEM products are sold to large OEM customers through a direct sales force, and we support smaller OEM customers through distributors. We count the majority of the world's largest PC manufacturers among our customers.
Mature and Emerging Markets
In our traditional, mature markets, such as North America, Western and Northern Europe,
Japan, and Australia, although the installed base of PC users is large, consumer demand for
PCs has declined in recent years, and we believe it will continue to decline in future years.
As a consequence, consumer demand for PC peripherals is slowing, or in some case declining. While we continue to pursue growth opportunities in select PC peripheral product lines in mature markets, we believe there are growth opportunities for our PC peripherals outside the mature markets. We have invested significantly in growing the number of our sales, marketing and administrative personnel in China, our largest target emerging market,
with the result that China was our third-largest country in retail sales for the fiscal ended
March 31, 2013. We are also expanding our presence in other emerging markets.
China also represents a significant targeted emerging market for our video conferencing segment. We have invested significantly in growing the number of our video conferencing sales, marketing and administrative personnel in China.
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