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HDV Product Range 2010.

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Compact and Cost-Effective HD Acquisition, Recording and Playback

Now With a New Generation of HDV Products for Further Flexibility.
The rapid transition to HD programming in broadcasting and post-production has created tremendous demand for an entry-level path into the HD world. Sony responded to this demand with the introduction of an exciting range of Digital HD products. They adopt the 1/4-inch HD format ­ the HDV 1080i specification of the HDV format ­ while maintaining the DVCAM/DV recording and playback capabilities provided on Sony's current market-acclaimed DVCAM models. What's more, they all offer a down-conversion capability of their 1080i recordings. These features allow these products to be used immediately in current SD systems, while also providing a step-by-step migration to the HD world. Operators can continue to work in DVCAM or DV and switch to HDV as needed, or work in HDV 1080i from the start and use the downconversion capability as required. In 2008, Sony introduced two new HDV camcorders that delivered the enhanced choice professionals had been waiting for: an interchangeable lens system, native progressive recording and solidstate memory recording. The HVR-Z7E is the world's first HDV handheld camcorder that uses 1/3-inch bayonet joint interchangeable lenses and the HVR-S270E shoulder-mount camcorder which supports standard size cassettes for extended recording times. A streamlined non-linear editing workflow can be achieved using the supplied Memory Recording Unit, which provides HDV/DVCAM/DV file recording on a CF solid-state memory card. In early 2009, built on the success of not only the industry-standard HVR-Z1E, but also incorporating the new technology of the HVR-Z7E, Sony launched the HVR-Z5E redefining a new standard for the fixed lens HDV compact camcorder market. With a new `G' lens, 1/3-inch ClearVid sensors and optional HVR-MRC1K memory recording unit, the HVR-Z5E will surely be a worthy successor to the HVR-Z1E. Sony's professional HDV products are aimed at professional videographers, documentary makers and feature film makers working to tight budgets. Professional HDV is also an increasingly attractive option for mainstream broadcasters and corporate programme makers needing to acquire HD content in restricted or hard-to-reach locations. HDV also serves as an ideal source for contributing HD content into an HDCAM production environment. The format's quality, versatility and low operational costs also extend its appeal to educational establishments and hire companies. The 2009 models will only serve to increase the breadth of Professional HDV.

Digital HDV Camcorders 13 HVR-Z5E 16 HVR-Z7E 18 HVR-S270E Digital HDV Camcorders 19 HVR-V1E 24 HVR-A1E 30 HVR-HD1000E Digital HDV Hybrid Memory Recorders 34 HVR-MRC1K Digital HDV Video Tape Recorders 40 HVR-M15AE 40 HVR-M25AE 40 HVR-M35E 45 HVR-1500A (not Progressive) 51 Accessories 57 Specifications 62 Connector Panels

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An Introduction to Hybrid Recording
In 2008, Sony launched a new way of working, a hybrid solution offering customers all the benefits of both tape based acquisition and solid-state acquisition. The first products to demonstrate this `hybrid' operation were the HVR-Z7E and HVR-S270E with their detachable HVR-MRC1 memory recording unit. In 2009 Sony has expanded this concept to offer the HVR-MRC1K as a stand-alone product opening up tapeless acquisition to the huge Professional HDV customer base. Alongside this launch, Sony have also launched the HVR-Z5E which allows connection of this new optional accessory directly on the rear of the camcorder.

HYBRID Format

You can record video in HD and SD formats simultaneously. When using the built-in down-converter of the camcorder, SD images can be recorded on nonlinear media while HD images are recorded to tape. Alternatively, you can use high quality uncompressed Linear-PCM audio data in a DV file instead of the compressed audio of HDV. So it is possible to integrate HDV video with Linear-PCM audio on the timeline of HDV-compatible NLE (non-linear editing) software.

HYBRID Media

HYBRID recording allows you to use two different types of recording media at one time. The tape and non-linear media provide dual media recording simultaneously.

HYBRID Workflow

Tape is still one of the most reliable storage media. HYBRID recording with the HVR-MRC1K allows you to keep the master source tape in a safe place, while having a video file for streamlined NLE work.

HYBRID-Recording
"HD + HD" HYBRID-Recording
Tape : HDV1080i signal CF card : HDV1080i signal
Archiving Repurposing
HDV Camcorder

HD

+
HVR-Z5E

MRC1

CF M2T file HDV Editing

HD Delivery

HD HD HD HD

"HD + SD" HYBRID-Recording

Tape : HDV1080i signal