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Sony Professional

PRESS RELEASE




SONY UNVEILS NEW TRIPLELAYER PROFESSIONAL DISC MEDIA FOR XDCAM SYSTEM

100 GB of Storage Capacity enables up to 3 Hours of Video Recording in HD Format

9 September 2011 AMSTERDAM (IBC Booth 12.A10), 9 September, 2011: Sony Corporation has expanded its
XDCAMTM Professional Disc product line with the addition of a triple-layer 100GB rewritable disc. This new version of the XDCAMTM Professional Disc is twice as large the storage capacity of the original dual-layer optical media. This upgrade significantly enhances the XDCAMTM system's potential as an efficient technology option for long-term archiving. The new triple-layer disc, model PFD100TLA, has a total storage capacity of 100GB. Professional users can record up to approximately 3 hours of high-definition content on this triple-layer disc when recording with MPEG HD422 mode at 50 Mbps. "The new disc's combination with other existing Professional Disc models makes customer's workflow more flexible, and this high capacity is ideal for longer duration high-definition content, as well as for video file archive purposes" said Ian Barnard, Commercial Director of Sony Media & Peripherals Europe. The PFD100TLA media is planned to be compatible with new XDCAMTM products XDS-PD1000, XDS-PD2000, PDW-U2 and XDJ-1000*. The triple-layer disc is also designed for optimum performance with future versions of the XDCAMTM system.


© 2011 Sony United Kingdom Ltd. All rights reserved.

SONY PROFESSIONAL



The triple-layer PFD100TLA is a 12cm (5 inch) rewritable optical disc, encased in a protective cartridge that's designed to be resistant to dust, shock and X-rays. With the new triple-layer disc, users can expect a long time recording of high quality contents and 1,000,000 read cycles, under specified operating conditions, and an estimated archival life of more than 50 years, according to Sony testing. The new triple-layer disc will be available in 2012 summer. Suggested list price is to be determined.

* Firmware needs to be upgraded to be used with the new triple-layer disc. It will be available at the time of the PFD100TLA introduction.
About Sony Professional

Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer's needs, integrating software and systems to achieve each organisation's individual business goals. For more information please visit www.pro.sony.eu Follow us on twitter at www.twitter.com/sonyproeurope
For further information please contact:

Elizabeth Pierce, PR Manager, Sony Professional Tel: +44 (0) 1256 483481, email: elizabeth.pierce@eu.sony.com, web: www.sonybiz.net




© 2011 Sony United Kingdom Ltd. All rights reserved.

SONY PROFESSIONAL



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