will
Samsung Annual Report 2002
Samsung
Annual Report 2002
will
Will is the force at the heart of our company
an inner resolve, a wellspring of pure determination.
It drives us forward, making it possible to overcome obstacles, meet goals and expand boundaries.
Will is strength. But it s also vision.
Because it lets us see farther than the competition,
adapt earlier, think deeper. Global in scope, it remains rooted in the vital relationship between company and community.
At Samsung, our will is to understand how people live.
And then help them live better.
2
5
28
57
72
90
108
116
Chairman s vision
The will to embrace change
The will to be the best
The will to grow
We will progress
Having good will toward your fellow man
Financial overview
Corporate profile and directory of offices
All Samsung products and services mentioned in this publication are the property of Samsung.
Published by: Samsung in coordination with Cheil Communications Inc.
Printed by: Samsung Moonwha Printing Co. Seoul, Korea
Written by: Warren Berger
Photographed by: Ashton Worthington (pages 7-9: Bruce Lum; pages 76, 77, 95, 103: Leem Jun Bin)
Created by: The Corporate Agenda: www.corporateagenda.com
will
Kun-Hee Lee
Chairman, Samsung
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